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We’re always thinking about how originality and AI intersect, and we have a lot to say and research to share.
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Creating a Durable Competitive Advantage in the AI-Enabled Enterprise

Original Intelligence is the key to differentiation and profitability

Balancing Efficiency and Legitimacy in AI-Enabled Government

Original Intelligence is the new standard for government effectiveness

Using Hupchecker for Training and Assessment in Education

Original Intelligence is the New Metric for Student Admissions and Assessment in a Post-AI Educational Environment

Hupside and Carahsoft Partner to Bring Original Intelligence Infrastructure to the Public Sector

Partnership Helps Government Agencies Identify AI-Ready Talent and Preserve Human Judgment as AI Adoption Scales

Podcast: Championing Human Originality to Accelerate AI Transformation with Jonathan Aberman

Originally aired on The Elevate Your AIQ Podcast

Podcast: AI Is Making Marketing More Efficient… But Also More Same

Originally Aired on Inside Marketing with MarketSurge

Podcast: AI and Marketing: Why Original Intelligence Matters

Originally aired on The Backstory on Marketing and AI Podcast

Technical.ly Names Hupside One of DC’s Hottest New Startups

Recognition highlights growing demand for Original Intelligence as organizations confront AI-driven homogenization

Hupside Launches Hupchecker 2.0, Introducing New Metrics to Measure Autonomy and Originality in the AI Era

ROVI and POVI measurements expand the world’s first Original Intelligence infrastructure from potential to real-world impact

Hupside Announces Launch of Affiliate Partner Program, Welcomes skillrex as First Partner

Program focuses on measuring and amplifying human originality as AI reshapes work

Podcast: AI in the Workplace: Why Original Intelligence (OIQ) is the New Competitive Advantage with Jonathan Aberman

Originally aired on Creative Entrepreneur: A Podcast for Business Growth

Podcast: Original Intelligence in the Age of AI with Jonathan Aberman

Originally aired on the Entropy Podcast

Podcast: Original Intelligence: Why Humans are the Key to AI Success with Jonathan Aberman

Originally aired on GSD Venture Studios Podcasts by Gary Fowler

Original Intelligence and Autonomy: Enabling A Profit Margin-Led Framework for Sustained Competitive Advantage in a AI-Powered Organization

Enabling a Profit Margin-Led Framework for Sustained Competitive Advantage in an AI-Powered Organization

The Second Wave of AI Will Belong to the Original Thinkers

AI efficiency is becoming universal. This piece explains why originality, not automation, will define the second wave of AI advantage.

Hupside and Northern Virginia Technology Council Collaborate to Champion Original Intelligence in an AI-Driven Economy

Joint initiative underscores the importance of identifying and measuring human originality as a competitive business advantage

Hupside Introduces New Category, Original Intelligence, and Responds to AI-driven Homogenization with the First Measurable Metric of Human Originality

Company Launches National Original Intelligence Week and Debuts OIQ Challenge to Measure Originality in the Age of AI-driven homogenization

Hupside CEO & Co-Founder Jonathan Aberman Joins Northern Virginia Technology Council Board of Directors Senior Executive Advisory Committee

Hupside, the only software company that measures and amplifies human originality, today announced that CEO & Co-Founder Jonathan Aberman has joined the Northern Virginia Technology Council (NVTC) Board of Directors Senior Executive Advisory Committee. In this role, Aberman will help guide NVTC's efforts to position Northern Virginia as a global leader in artificial intelligence and human-centered innovation.

Hupside Releases Playbook to Fix the AI Investment Problem

Despite billions spent on AI, organizations aren’t seeing real returns. Hupside’s new framework helps leaders unlock the missing ingredient: measurable human originality

Original Intelligence: the consulting industry’s last and best advantage

As Y Combinator targets consulting for disruption, success will belong to firms that offer what no AI can: the unexpected, unpatterned, and uncopiable.

Original Intelligence Is Missing Piece for Modern Hiring

Machines predict what’s likely. People invent what’s valuable.

Opinion: Original Intelligence Is the Missing Piece for AI Transformation

Limitations of AI agents and development drive growing needs for workforce development and “original intelligence.”

The Narcissism of AI

AI Is Flattening the Playing Field. Originality Is Now the Edge.

The new Trends in Artificial Intelligence report from BOND Capital — led by legendary analyst Mary Meeker — is widely viewed as one of the gold-standard analyses of where AI is taking the world.

Musk’s DOGE Reforms Redefine Federal Tech Recruiting

Former government and industry leaders debate whether Elon Musk’s involvement in federal workforce reforms will attract or deter tech talent.